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Press Releases > 2014 > July 29

Queensland Company takes Cheerleading to Hong Kong

World Cup Cheer and Dance (WCCD), a Queensland-based cheerleading company has set up an office in Hong Kong as part of the group's plan to promote cheerleading across Asia.

The opening of the Hong Kong Cheer Union (HKCU) marks the company's first overseas expansion and demonstrates the increasing popularity of cheerleading in Asia.

Last month, HKCU held the inaugural Asia Pacific Challenge in Hong Kong which lasted two days and featured more than 800 participants from Australia, Malaysia, Singapore, the Philippines and Mainland China. The event was the biggest cheerleading competition in the city.

HKCU Chief Executive Officer Ms Lynn Parker said Hong Kong was an ideal location to promote cheerleading regionally. "Strategically located in the region, Hong Kong is well connected with major markets and getting things done there is easy, so it will help our regional outreach now that we have a base there," said Ms Parker.

"Cheerleading has long been considered a sophisticated activity in western countries, but it is less known in its own right in Asia. There is a big potential for us to grow awareness of cheerleading in the region by getting communities and schools involved."

"The benefits to school children who participate in Cheerleading are well documented in terms of teamwork, health and well-being, and improved self-esteem, and we also offer pathways to major regional and international events culminating in the World Championships," she added.

HKCU plans to offer cheerleading programs to schools in Hong Kong and provide educational services for coaches to help develop interest and participation in Hong Kong and Asia.

Acting Director of the Hong Kong Economic and Trade Office, Sydney Mr Bernard Lo welcomed HKCU's decision to set up an office in Hong Kong.

"Cheerleading events are relatively new in Hong Kong, and it will no doubt attract more people to go to Hong Kong to watch such spectacle shows," said Mr Lo.

"Cheerleading is not just an entertainment but also a sport which requires great physical exertion and skill with emphasis on co-operation. Teens can learn the importance of supporting each other through participating."

HKCU's next event in Hong Kong will be the Asia Open Cheerleading Championships planned for November.

Australian cheerleading team ZSA came in first place at the Asia Pacific Challenge, the biggest cheerleading competitions in Hong Kong organised by the Hong Kong Cheer Union. Over 800 participants from Hong Kong, Australia, Malaysia, Singapore, the Philippines and Mainland China competed in the event.

29.07.2014